Bunch
The Bunch Box by food stylist Liza de Vries makes it easy to create a beautiful snack board in no time.
Strategy & Positioning
Chop, spread, and follow the fun! Bunch is for the bon vivants who love a high-quality, easy way out.
Bunch boards are abundant, leaving no part of the board unused. The name comes from the phrase ‘a bunch of goods,’ which perfectly describes the delight of Bunch: a box full of treats.
Visual identity
Drawing inspiration from ‘grazing tables’, where everyone can indulge. Bunch brings a playful twist to its boards and branding alike.
Verbal identity
The tone of voice of Bunch is playful and snackable.
Touchpoints
Bunch’s approach: combining quality with ease. Therefore, the manual needed to be crystal clear, allowing everyone to quickly recreate the board.
Client talk
“The visual translation that La Même created based on my rather diverse Pinterest board was truly spot on.”
I was truly seeking a brainstorming partner and La Même delivered. In several meetings, we explored the right look and feel, and even brainstormed together about the name: BUNCH was born!
La Même consistently guided me well in making the right decisions by presenting different possibilities and occasionally posing critical questions. They were my backbone throughout the entire process.”
Liza de Vries
Bunch
Credits
Foodstyling · Liza de Vries
Food Photography · Yvonne Apeldoorn